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The Good Ol’ Days I remember Facebook. You know the one that you needed a college ID to have an account. The one where I connected with my friends from school who had gone afar and no longer within convenient reach. The ones who were still in school or who had ventured back to their […]
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Window Displays Aren’t Just for Show I really enjoy shopping. I mean, I REALLY enjoy shopping, and on the account that I shop so much, I’ve gotten hip to the psychology behind shopping. (Well, that and by reading “The Science of Shopping.”) The way organizations pull you into their stores. The sale signs. The lively […]
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General Business / Marketing / Online Content March 19, 2011
READ MOREEven my grandma knows about Twitter. I get it. It’s HOT. But really, after all the cute stuff is said and done, is it converting? Is it doing what you want it to do? This is more than just making money. (If you’re using only social to drive sales, your mix is so unbalanced even […]
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I recently sent a client a list of foundational questions I use to gauge an organization’s business model as well as current marketing efforts. Once obtained, I use this information to identify both successes as well as opportunities for growth. I hadn’t received any answers. So I did as any person looking for business would […]
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In their faintest voice, I sometimes think I hear web pages screaming, “Yo, I’m not print!” As I witness its simplistic character being smothered by images, text, images, and more text, I suddenly want to reach into my monitor and redeem what was once glorious white space from it’s misery. The Reality The bottom line […]
