It’s true. Email is a highly effective strategy for internet marketing. It definitely drives reaches your target audience as well as drives conversion. It’s a great way to increase awareness of a product or service, educate the market, and even get the market to take an action. And many people have opted in to receive the email…meaning they have said, “Yes. Send me junk mail valuable advertisements. I want to spend my money with you.”
But email is time consuming…and FOCUS is the word of the day. While on Twitter, I previously posed the question “how should a marketer spend their time?” The response that stuck out the most, spend your time where you make your money. Well, duh. It was a duh answer, but it was profound at the same time.
We, as marketers, get caught up in the hype of all the different tactics that we want to jump on them all. In reality though, that’s not always smart. We need to invest our time where we can see return. That’s what smart marketing is all about.
Since then, I have refined my marketing strategy. I’m not simply focusing on the fun, free, or even quick things. I recently focused on efforts that builds awareness and generates leads. From there, I have to close the deal.
Today, I pose this question, where have you gotten lost in the hype? Where are you wasting your time? What can you do better? How can you make your marketing efforts worth your while? How can you live, love AND prosper?
Regina R. Patterson, M.B.A.