There’s something about boxing – an undeniable display strength and intensity mixed with what may possibly be a little bit of insanity that causes a person to enter head first into a sport where you will either make it out conscious or as the loser, unconscious. This sport is not glamorous. It’s bloody. It’s sweaty. It’s painful. And it takes a toll on the fighter’s body. Yet, so many people find enjoyment in it.

I’m not one of those people. I mean, I’m good with the with it all – bobbing, weaving, undercuts, jabs, the undertone of fierceness – until a contender is introduced. Then I’m good. You can miss me with that. I’m too pretty for that ish.

“It’s the display of undeniable strength and intensity mixed with what possibly may be a little bit of insanity that causes me to continue operating a small business.”

There must be something in my blood, though, that I get from my fighting family. It’s the display of undeniable strength and intensity mixed with what possibly may be a little bit of insanity that causes me to continue operating a small business.

Every small business owner who decides to stick with it has this grit. And we all get knocked down over and over again.

Being knocked down doesn’t mean you’re behind. Sometimes being knocked down means not getting the customers you thought you’d get. Sometimes being knocked down means getting stuck in a rut. Sometimes being knocked down means looking at your perceived competition winning or feeling like you just can’t get ahead or being simply stuck in a routine. Sometimes being knocked down means a change in the market that you didn’t see coming.

But the comeback means that (forgive me for the cliche) no matter how many times you get knocked down, you get back up.

You go to your corner to regroup and come back out swinging – better, stronger and wiser.

The comeback looks like revaluating. It looks like redefining. It looks like reinvention.

While some may REALLY be behind, I’m sure we all could use a bit of a comeback whether it be a recommitment to your business or simply to yourself. It could be a breath of fresh air from a stint of stale ideas. It could be the kick in the butt out of the routine that comfort has created. It could be taking your eyes off your competitors and becoming laser focused on your business. Heck, it could be finding time to breathe and giving yourself the balance to be a better business person by simply being better at self-care.

“Take time to evaluate where you are. Ask yourself whether or not you’re where you want to be. Then ask yourself whether or not you’re happy where you are. Then ask, what would it take for you to be satisfied where you are?”

Maybe it’s time for you to make your comeback. Maybe you need to recommit at the altar of business like a shaky saint on a Sunday morning.

Saints, the altar is open.

Take time to evaluate where you are. Ask yourself whether or not you’re where you want to be. Then ask yourself whether or not you’re happy where you are. Then ask, what would it take for you to be satisfied where you are?

If not, get ready. It’s time for your comeback.


Melanin & Marketing: Pricing, Sales, and Startups

 

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