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Before the days of social media, news outlets were where savvy marketers and communications teams went to gain free notoriety and free publicity. Whether it be via television, radio, industry journal, magazine, or newspaper, they wanted their story to be out there. However, it wasn’t enough to go to a news outlet and say “we have […]
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When you have a busy lifestyle, you find yourself in a constant state of doing – or thinking about the next thing to do. The dishes need to be cleaned, bills need to be paid, paperwork needs to be completed, and another email needs to be sent. It’s at this point that you find yourself […]