Hey BAWSES,

I can hear you now. “I am not learning one more social media platform!” I feel you. I was at a bit of a crossroads the last couple of days and decided to keep going. One reason, two words: Residual income.

Why TikTok
TikTok is still in its early phases. Unlike Youtube and Instagram, there’s still great opportunity to reach influencer and verified status. (I have a video that has over 10K views.) The videos take as little as 10-20 minutes to make (that includes editing), set up is easy, music is provided, and there’s not a need to put on a full-face of make up. (I have published over 84 videos since July 6.)

The age shift
While TikTok has traditionally been known for having a younger user base, with the onset of COVID-19 and quarantine life, older millennials and Gen X have found their way over to the platform. Included in that shift are communities such as #teachersoftiktok and #smallbizowners. You’ll even see there are “sounds” created specifically such as “Small Bix Check.”

How to win on TikTok

• Have a sense of humor
• Don’t take yourself too seriously
• Showcase a creative talent: Dance, rap, sing
• Share rare/interesting knowlege
• Be relatable
• Become part of a community (and there are many)
• Post often
• Don’t follow too many people at one time. This will get you in TikTok jail.

Disclaimer: I am currently set up as a personal account, positioning myself as a Creator. If you are using this as your business (not a Creator), you should set up a business account in order to avoid copyright issues.