Advertisements
 

HIGHLIGHTS

Seasoned marketing and communications professional

Web content design and management | Social media marketing | Customer database marketing
Email marketing | Store signage | Radio | In-store broadcasting | Direct mail | Enter-to-win programs | and other marketing vehicles

Results-driven | Creative thinking |  Proactive | Team-oriented | Leader

Translates abstract, complex visions into digestible, customer-facing strategies

Strong history of mining and translating qualitative and quantitative data into actionable items

Well-rounded and versatile

Adept verbal, written, and visual communicator


Skills

  • Traditional Marketing
  • Customer Database Marketing
  • Digital Marketing
  • Social Media
  • Search Engine Optimization (SEO)
  • Copywriting
  • Business Writing
  • Project Management
  • Leadership

Industries

  • Higher education
  • Health care
  • Manufacturing
  • Retail
  • Religious
  • Publishing
  • Non-Profit

Research and Analysis

  • Adobe Analytics/Omniture
  • Google Analytics
  • User Testing
  • Click Maps
  • Heat Maps
  • Competitive Analysis
  • Pricing Comparison
  • Shopper Behavior
  • Primary and Secondary Research

Content Management Systems (CMS)

  • WordPress
  • Jive
  • Blogger
  • Telligent
  • HTML
  • Site Manager

Graphic Design & UX Software

  • Photoshop
  • MockPlus

Social Media Platforms

  • Twitter
  • Facebook
  • TweetDeck
  • HootSuite
  • SocialFlow
  • Instagram
  • Pinterest
  • LinkedIn
  •  

MARKETING & COMMUNICATIONS BACKGROUND

HarperCollins Publishing, 2019
Sr. Marketing Manager, Digital Marketing

New Hope Baptist Church, 2018-2019
Church Administrator

Steelcase, 2012-2018
Sr. Communications Specialist

Meijer, 2007-2012
Marketing Specialist
E-Commerce Web Content Specialist
Sr. Web Content Specialist

Davenport University, 2003-2007
Registration Specialist
Financial Services Specialist
Collections Specialist


FEATURED SPEAKER

Marketing Communications Overview, Dream Big Sister Circle

Social Media, 8:32 Group

Social Media, SCORE Presenter

Advertisements