HIGHLIGHTS

Seasoned marketing and communications professional

Web content design and management | Social media marketing | Customer database marketing
Email marketing | Store signage | Radio | In-store broadcasting | Direct mail | Enter-to-win programs | and other marketing vehicles

Results-driven | Creative thinking |  Proactive | Team-oriented | Leader

Translates abstract, complex visions into digestible, customer-facing strategies

Strong history of mining and translating qualitative and quantitative data into actionable items

Well-rounded and versatile

Adept verbal, written, and visual communicator

Skills

• Traditional Marketing
• Customer Database Marketing
• Digital Marketing
• Social Media
• Search Engine Optimization (SEO)
• Copywriting
• Business Writing
• Project Management
• Leadership

Industries

• Higher education
• Health care
• Manufacturing
• Retail
• Religious
• Publishing
• Non-Profit

Research and Analysis

• Adobe Analytics/Omniture
• Google Analytics
• User Testing
• Click Maps
• Heat Maps
• Competitive Analysis
• Pricing Comparison
• Shopper Behavior
• Primary and Secondary Research

Content Management Systems (CMS)

• WordPress
• Jive
• Blogger
• Telligent
• HTML
• Site Manager

Graphic Design & UX Software

• Photoshop
• MockPlus

Social Media Platforms

• Twitter
• Facebook
• TweetDeck
• HootSuite
• SocialFlow
• Instagram
• Pinterest
• LinkedIn
•  

MARKETING & COMMUNICATIONS BACKGROUND

HarperCollins Publishing, 2019
Sr. Marketing Manager, Digital Marketing

New Hope Baptist Church, 2018-2019
Church Administrator

Steelcase, 2012-2018
Sr. Communications Specialist

Meijer, 2007-2012
Marketing Specialist
E-Commerce Web Content Specialist
Sr. Web Content Specialist

Davenport University, 2003-2007
Registration Specialist
Financial Services Specialist
Collections Specialist

FEATURED SPEAKER

Marketing Communications Overview, Dream Big Sister Circle

Social Media, 8:32 Group

Social Media, SCORE Presenter