HIGHLIGHTS
Seasoned marketing and communications professional
Web content design and management | Social media marketing | Customer database marketing
Email marketing | Store signage | Radio | In-store broadcasting | Direct mail | Enter-to-win programs | and other marketing vehicles
Results-driven | Creative thinking | Proactive | Team-oriented | Leader
Translates abstract, complex visions into digestible, customer-facing strategies
Strong history of mining and translating qualitative and quantitative data into actionable items
Well-rounded and versatile
Adept verbal, written, and visual communicator
Skills
- Traditional Marketing
- Customer Database Marketing
- Digital Marketing
- Social Media
- Search Engine Optimization (SEO)
- Copywriting
- Business Writing
- Project Management
- Leadership
Industries
- Higher education
- Health care
- Manufacturing
- Retail
- Religious
- Publishing
- Non-Profit
Research and Analysis
- Adobe Analytics/Omniture
- Google Analytics
- User Testing
- Click Maps
- Heat Maps
- Competitive Analysis
- Pricing Comparison
- Shopper Behavior
- Primary and Secondary Research
Content Management Systems (CMS)
- WordPress
- Jive
- Blogger
- Telligent
- HTML
- Site Manager
Graphic Design & UX Software
Social Media Platforms
- Twitter
- Facebook
- TweetDeck
- HootSuite
- SocialFlow
- Instagram
- Pinterest
- LinkedIn
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MARKETING & COMMUNICATIONS BACKGROUND
HarperCollins Publishing, 2019
Sr. Marketing Manager, Digital Marketing
New Hope Baptist Church, 2018-2019
Church Administrator
Steelcase, 2012-2018
Sr. Communications Specialist
Meijer, 2007-2012
Marketing Specialist
E-Commerce Web Content Specialist
Sr. Web Content Specialist
Davenport University, 2003-2007
Registration Specialist
Financial Services Specialist
Collections Specialist
FEATURED SPEAKER
Marketing Communications Overview, Dream Big Sister Circle
Social Media, 8:32 Group
Social Media, SCORE Presenter