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Digital Marketing / Entrepreneurship / Marketing / Online Content / Social Media September 14, 2020
BECOME A TIKTOK BAWSE Hey BAWSES, I can hear you now. “I am not learning one more social media platform!” I feel you. I was at a bit of a crossroads the last couple of days and decided to keep going. One reason, two words: Residual income. Why TikTok TikTok is still in its early phases. Unlike […]
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Social Media is Fun Until it Isn’t One thing I know about social media is that is a shiny and fun tool. I get it. I entered the social media game as a professional in 2007-2008. (Yeah, it’s been a minute.) Getting to know this new world from its mere beginnings has been quite interesting. […]
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Are Small Businesses Ready for Big Crises? We’ve been at this communications thing for quite some time, and this coronavirus isn’t the first time we’ve been on the crisis management train. And even though every crisis won’t be on such a grand scale, we would be remiss to not use this opportunity to educate our […]
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Digital Marketing / Entrepreneurship / Social Media February 18, 2020
How to Use LinkedIn to Build Your Small Business LinkedIn is soooo underrated and underutilized. I get it. People tend to think of LinkedIn as the place where their resume goes to die until it’s time for a Lazurus-like resurrection, only to be buried again once they’ve found a new job. That’s so unfortunate. LinkedIn […]
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Melanin & Marketing News & Tips | Dec. 19, 2019 As the old saying goes, the only thing thing that’s constant around us is change. The world of marketing is no exception. Today, we’re hitting you with noteworthy marketing news that will help you move your business forward. Social Media No dollars left behind. Over […]
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4 Things to Consider Before Having a Sale A national retailer has marked their candles, which are normally $24.50, down to $9.50 and EVERYONE HAS LOST THEIR DARN MINDS as if it were at an infamous big box store on Black Friday. (Okay…not that bad, but there is a line out the door in my […]
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Humans are naturally their worst critics. Too often, people think they’re not pretty enough or smart enough, and we criticize what we just ate or said way too much. This tendency tends to follow us into our business endeavors. We’re looking at likes, followers, etc. And this comparison kills the soul well before it kills […]
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Holy Grail Books for New Entrepreneurs We’ve been in this entrepreneurship game on and off for quite a bit of time. In fact, if you take a look, you’ll see our first blog post was written in 2011. Even though we stepped away until 2018, entrepreneurship continued to burn. While waiting for the right time […]
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Digital Marketing / Marketing / Online Content / Social Media / Website Design May 6, 2019
True story. In 2012, I listed 10+ Free Marketing Tools & Resources Worth Your Blood, Sweat & Tears. Oddly enough, I’m still at it. This time, we’re coming to you with an updated list of free graphic design tools, video resources, and one music resource. Plus, it’s so pretty that you’d want to print and post […]
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You may not think of customer service as being a thing that would make or break a business. However, when I asked my Facebook audience what would cause them to not patronize a business, the answer that quickly rose to the top was customer service. This could include anything from a dirty facility to not […]