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READ MOREAre Small Businesses Ready for Big Crises? We’ve been at this communications thing for quite some time, and this coronavirus isn’t the first time we’ve been on the crisis management train. And even though every crisis won’t be on such a grand scale, we would be remiss to not use this opportunity to educate our […]
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READ MOREYou may not think of customer service as being a thing that would make or break a business. However, when I asked my Facebook audience what would cause them to not patronize a business, the answer that quickly rose to the top was customer service. This could include anything from a dirty facility to not […]
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READ MOREPeople’s nagging words can be the paralysis to your purpose; to the things that you’ve had the balls to even dream about (excuse my French). But it’s true. Sometimes, when we dream big and tell others how we want to try something new, become President or maybe even do something as small as learning how […]
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Digital Marketing / Entrepreneurship / General Business / Marketing / Social Media April 30, 2012
READ MOREAs we know, not much in life is free. And whoever said love was free lied. That’s like saying social media is free. Everything in life comes at a cost. If currency isn’t the cost, then you better believe blood, sweat, tears, time, energy or some other type of emotional or physical output will be […]
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You say, “I need a creative person on my team.” I say, “be careful what you ask for.” Creative people (also known as Creatives or creative types) are strange beings. I’m one of them. We find excitement in things the rest of the world cares a little less about, and we’re okay with it. In fact, […]
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As business owners, the one word in the English dictionary that may make us cringe more than any other word may be “free.” Other words that may make it to the top of the list of painful things we hear from our customers are: “discount,” “can I pay later,” “can I get a “hook up,” […]
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Entrepreneurship / General Business / Marketing January 16, 2012
READ MOREYou’re on one side of the table. Your potential customer is on the other side. Your job…the pitch. You have this one in the bag. You tell them all you can do, and your prospect is definitely impressed. They’re drawn in with each word. They see it – how you’ll benefit their organization. You’re even […]
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As I sit in the midst of organizing my office, I am inspired, encouraged, challenged, and even nervous about new beginnings; the beginnings of transitioning from a full-time employee to a self-employed entrepreneur, removing myself from the security of the day to day, and totally walking in faith. I, like many others, don’t come from […]
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For some it looks like entertaining. For some it looks like motivational speaking. For some it looks likes marketing, public speaking, training, finance, dance. And the list goes on. The point is…there are many things that many people are passionate about. Then there are those, myself included, who take their passions and turn them into […]
