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When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story: In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other […]
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Who remembers stern doses of discipline when you were younger? I mean the doses where your mother or father broke your heart and softened your butt all in one stroke, stern word, or even one look and word of disappointment. I also remember that after those doses of discipline, my mother would follow up with […]
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When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story: In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other […]
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General Business / Marketing / Online Content March 19, 2011
READ MOREEven my grandma knows about Twitter. I get it. It’s HOT. But really, after all the cute stuff is said and done, is it converting? Is it doing what you want it to do? This is more than just making money. (If you’re using only social to drive sales, your mix is so unbalanced even […]
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I recently sent a client a list of foundational questions I use to gauge an organization’s business model as well as current marketing efforts. Once obtained, I use this information to identify both successes as well as opportunities for growth. I hadn’t received any answers. So I did as any person looking for business would […]
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General Business / Marketing / Online Content February 13, 2011
READ MOREThe goal: 500 new customers. $100,000. 30 days. Sound familiar? Lofty or modest, well-defined or not, a goal is a goal. And with that goal, off you go – on your way to conquer “Goaldom.” With good intent, you take out your computer, call your friends and family, get business cards, and put on the […]
