Melanin & Marketing News & Tips | Dec. 19, 2019 As the old saying goes, the only thing thing that’s constant around us is change. The world of marketing is no exception. Today, we’re hitting you with noteworthy marketing news that will help you move your business forward. Social Media No dollars left behind. Over […]

4 Things to Consider Before Having a Sale A national retailer has marked their candles, which are normally $24.50, down to $9.50 and EVERYONE HAS LOST THEIR DARN MINDS as if it were at an infamous big box store on Black Friday. (Okay…not that bad, but there is a line out the door in my […]

Whether working with a first-time homeowner or someone who is on the second, third, or even fourth home, one thing for sure is that the home buying process is not an absolutely cut and dry process. In addition to the home itself, the neighborhood and local amenities play a role in closing the deal. Most […]

Before the days of social media, news outlets were where savvy marketers and communications teams went to gain free notoriety and free publicity. Whether it be via television, radio, industry journal, magazine, or newspaper, they wanted their story to be out there. However, it wasn’t enough to go to a news outlet and say “we have […]

In this day and age, it’s easy to start a business. All you really need is a good mouthpiece, a business license, and a way to accept payments. Between social media, services such as Pixabay, adobe Spark, and canva, and apps such as venmo and cash app, you technically don’t even need a computer; you can pretty much […]

This weekend was not-so-great for Starbucks. As a video of two young men who were racially-profiled and the victims of the abuse of power, bystanders – fans of Starbucks even – called for a boycott of the mass producer of lattes, fraps, and the likes. Unlike with the Pepsi, Dove, and J. Crew scandals of […]

Wait! What?! Melanin & Marketing…that’s a thing? Yup. It’s this  Facebook group that we started late last year to address all things marketing related to people of color; you know, the little snafus that companies run into when marketing to people of color because – well, Black Twitter will drag you into Black Twitter oblivion. More […]

Many business owners – especially new buisness owners – have one thing in common; they think they’re the best thing since sliced bread. I get it. Been there. And you may be. But there are many others just like you who also think they’re the best. So then, what sets you apart? What makes someone […]