Dove, J. Crew, Pepsi, Shea Moisture, and Carol’s Daughter.
Each of these big brands has felt the wrath of the social media “clapback.”
When marketing to a multicultural audience, it’s imperative that a person who has in-depth experience with multicultural customers is in the room where decisions are being made. After-the-fact apologies are seen as unauthentic; the power is in thoughtful foresight.
As a black-owned marketing agency, RRP Marketing doesn’t just talk the talk. Our knowledge goes beyond research. Being part of a multicultural community is real life. It’s our goal to help organizations navigate the fine line between being dismissive or relevant, casting stereotypes, and understanding out subtle distinctions.