Multicultural Marketing

We Live Multiculturalism

Dove, J. Crew, Pepsi, Shea Moisture, and Carol’s Daughter.

Each of these big brands has felt the wrath of the social media “clapback.”

When marketing to a multicultural audience, it’s imperative that a person who has in-depth experience with multicultural customers is in the room where decisions are being made. After-the-fact apologies are seen as unauthentic; the power is in thoughtful foresight.

As a black-owned marketing agency, RRP Marketing doesn’t just talk the talk. Our knowledge goes beyond research. Being part of a multicultural community is real life. It’s our goal to help organizations navigate the fine line between being dismissive or relevant, casting stereotypes, and understanding out subtle distinctions.