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When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story: In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other […]
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When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story: In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other […]
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Window Displays Aren’t Just for Show I really enjoy shopping. I mean, I REALLY enjoy shopping, and on the account that I shop so much, I’ve gotten hip to the psychology behind shopping. (Well, that and by reading “The Science of Shopping.”) The way organizations pull you into their stores. The sale signs. The lively […]
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General Business / Marketing / Online Content March 19, 2011
READ MOREEven my grandma knows about Twitter. I get it. It’s HOT. But really, after all the cute stuff is said and done, is it converting? Is it doing what you want it to do? This is more than just making money. (If you’re using only social to drive sales, your mix is so unbalanced even […]
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Projected on the screen was “It’s Creative. It’s Artisitic. It’s Common Sense.” “Which of the above is not like the other?” asked Professor Johnson “Option 3?” rambled the students eager to take on the world through the eyes of accomplished marketers. “Ding ding ding. We have a winner.” Professor Johnson said in an oh so […]
